About the Webinar
The Google Grant is a powerful marketing tool offering up to $10,000 in free advertising to nonprofits, yet many organizations need more time, resources, or skills to manage their grant effectively. Todd Vigil, a seasoned arts and nonprofit marketing executive, will walk you through an easy three-campaign strategy that can help you improve your Google Grant performance in this entertaining and engaging session.
Learning Objectives:
- Participants will be able to learn how to apply for Google for Nonprofits, which includes the Google Ad Grant, Google Workspace, and YouTube for Nonprofits.
- Attendees will learn how to make both a dynamic and responsive search ad using Google's best practices.
- Attendees will also learn how to track their progress through Ad’s Managers.
- Todd will also share some tips on using AI, including Chat GPT, Gemini, and even Google Ads itself.
About Todd Vigil
Todd Vigil is a results-driven nonprofit marketing leader known for his innovative, data-driven strategies. He founded www.eleehub.com to help nonprofits utilize Google's Ad Grant program. As Chief Marketing Officer for The Phoenix Symphony, he drove significant transformation through digital marketing. With over a decade of experience, Todd has led marketing for institutions like the Heard Museum. He also chairs the marketing council at ASU's Lodestar Center. A native of Arizona, Todd enjoys hiking, reading, podcasts, and international travel.
About Morgan Lee
Morgan specializes in building partnerships that help nonprofits simplify compliance and scale efficiently. She’s passionate about connecting organizations with the right tools and resources to make 990 filings easier, more accurate, and far less stressful.
